HeatherWoodroeaboutPrt4PRIM real life… real design, an interior design, and decoration company. Founded 18 years ago as Custom Interiors, PRIM evolved to meet our clients changing lifestyles. As famous designer Billy Baldwin once said: "Interior Design is the art of arranging beautiful things, comfortably."

Home is a respite, our safe place, our haven. We are a full-service interior design business from scaled spatial planning, custom furniture, accessories, and draperies to finding the perfect dog bowl!! (Just ask Hattie, our sweet chocolate lab)…

PRIM understands change, real life, and real design.

Heather Woodroe, principal, is a seasoned professional with over 21 years of design experience. Her years as a stylist, fashion merchandiser, and manager for top retailers earned her two Reader's Choice awards for 2013 and 2014. She creates a styled environment telling a visual story unique to each space.

Heather holds a degree in Merchandising Management. A communications concentration at Boston College, along with continuing education studies at the Rhode Island School of Design. She is a former IIDA and IFDA member.

Heather is a trade resource for NAPSA, as well as the Boston Globes "One Strong Opinion" column. Ongoing continuing education enriches her NCIDQ candidacy.  

Heather and the PRIM team are active at the Boston Design Center and partners with local trade and businesses.


Fun news: 

Safe2 See Farrow and Ball blog posting on Heather.  read more>





We have a new addition to PRIM... another chocolate lab named Mabel Grace!