IMG 1481PRIM real life… real design, an interior design, and decoration company. Founded 20 years ago as Custom Interiors, PRIM evolved to meet our clients changing lifestyles. As famous designer Billy Baldwin once said: "Interior Design is the art of arranging beautiful things, comfortably."

Home is a respite, our safe place, our haven. We are a full-service interior design business from scaled spatial planning, custom furniture, accessories, and draperies to finding the perfect dog bowl!! (Just ask Hattie, our sweet chocolate lab)…

PRIM understands change, real life, and real design.

Heather Woodroe, Principal and IIDA Industry Member, Associate Practitioner ASID, is a seasoned professional with over 25 years of design experience. Her years as a master stylist, fashion merchandiser and influencer earned Heather two Readers Choice awards. She creates a styled environment telling a visual story unique to each space.

HeatherLookingGD0712Heather holds a degree in Merchandising Management. A communications concentration at Boston College, along with continuing education studies at the Rhode Island School of Design.

Heather is a trade resource for NAPSA, as well as the Boston Globes "One Strong Opinion" column. Ongoing continuing education enriches her NCIDQ candidacy.  

Heather and the PRIM team are active at the Boston Design Center and partners with local trade and businesses.


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Safe2  See Farrow and Ball blog posting on Heather.  read more>





Our girls are growing up!!! Double chocolates Hattie and Mabel