The PRIM team offers complete interior design and decoration services. Our experienced workroom resources combine for over 60 years of stellar craftsmanship. Heather Woodroe, principal at PRIM, has developed a strong and trustworthy working relationship with this highly professional group.  

Our tradespeople include furniture makers and housewrights, master carpenters, masons, and seasoned sewists and upholsterers. Custom finish work is our specialty.

The designers who contribute to PRIM understand we love to recycle and repurpose. It is a design philosophy we adhere to. Real life...real design always includes our client's vision of their space, with professional guidance throughout their projects.  We have maintained long-lasting relationships with our partners, clients, and resources.




Open Studio!  

PRIM real design studio is open with a curated selection of small home accessories, jewels and baubles, along with signature vintage treasures. After months of “picking” we have personally selected cool finds and unique offerings for the studio. Our space is industrial and relaxed. The teepee has a grand plume and is chock full of colorful pillows, rugs, and vintage treasures. Let’s talk fashion and design...get those creative vibes going! Click to see a preview of offerings >